<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0"><channel><title><![CDATA[The Flower Loop]]></title><description><![CDATA[Rebuilding the flower industry for a circular future, where plastic waste becomes a resource, not a problem.]]></description><link>https://www.theflowerloop.com/blog</link><generator>RSS for Node</generator><lastBuildDate>Fri, 17 Jul 2026 04:03:48 GMT</lastBuildDate><atom:link href="https://www.theflowerloop.com/blog-feed.xml" rel="self" type="application/rss+xml"/><item><title><![CDATA[From Farm Visit to Full Commitment: How Brite Blooms Made the Switch]]></title><description><![CDATA[Sisters, Nicola and Jenna run Brite Blooms from their gardens near Kumeu. Twenty seven years of growing commercial cut flowers and dahlia tubers, brightening people's day across the country.  Earlier this year they saw our post on the NZ Florist Facebook page about recycled plastic sleeves. They reached out and we went to visit them at their farm. We had a conversation about what it means to address the plastic problem in the flower industry and their enthusiasm about our recycled sleeves...]]></description><link>https://www.theflowerloop.com/post/from-farm-visit-to-full-commitment-how-brite-blooms-made-the-switch</link><guid isPermaLink="false">6a44cae551416e35e7885be5</guid><pubDate>Wed, 01 Jul 2026 08:17:49 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/aaaa7c_8f09c42506184272bdd06771c3af2e0c~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>theflowerloop</dc:creator></item><item><title><![CDATA[Meet the Grower Who Said Yes First]]></title><description><![CDATA[Paul from Norana Lilies in Te Kauwhata has been growing flowers since 1991. Thirty-six years in the New Zealand industry, with Dutch roots that go back to his father who grew flowers in the Netherlands. Until recently he was one of New Zealand's biggest lily and tulip growers meaning a lot of flowers, but also a lot of plastic to protect them on their journey to the end customer. Over the last five years, Norana Lilies has been on a journey to find the most sustainable packaging for their...]]></description><link>https://www.theflowerloop.com/post/meet-the-grower-who-said-yes-first</link><guid isPermaLink="false">6a24cd297af0f733569441cc</guid><pubDate>Mon, 08 Jun 2026 09:56:16 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/aaaa7c_19a812544ced4773b0273f7355b8362a~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>theflowerloop</dc:creator></item><item><title><![CDATA[The Pitch That Changed the Trajectory of The Flower Loop]]></title><description><![CDATA[A month ago, I pitched for funding that changed the trajectory of The Flower Loop. After completing a two-day enterprise course through The King's Trust, I applied for their He Kākano funding. A few days later I got a call inviting me to pitch in front of a panel in Auckland. I had just a week to prepare. I was excited, and then almost immediately nervous. I'd never pitched in front of anyone before. The day arrived and my stomach was in knots. I kept trying to tell myself it was just an...]]></description><link>https://www.theflowerloop.com/post/the-pitch-that-changed-the-trajectory-of-the-flower-loop</link><guid isPermaLink="false">6a24dbb57af0f73356945fbf</guid><pubDate>Sun, 07 Jun 2026 03:02:35 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/aaaa7c_663ac7873353417b97795c87e854a8e3~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>theflowerloop</dc:creator></item></channel></rss>